Solution Selling
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Growing your business doesn’t have to be difficult or expensive. These simple, cost-effective ideas are designed to help you increase your sales and profit, without draining your budget.
1. FOCUS ON HELPING, INSTEAD OF SELLING
You shouldn’t be trying to force people into purchasing your product or service. You should find people who want your product or service and then focus on offering any helpful information to them so that they can make an informed decision.
2. TARGET
If you’re trying to target everybody, then chances are, you’re not targeting anybody. For example, if you’re selling something that homeowners would want, as opposed to renters, then target homeowners. State your target clearly in all of your marketing materials.
3. STOP SPENDING MONEY ON INEFFECTIVE MARKETING
One great way to save money is to stop wasting it on marketing and advertising that isn’t producing for you. Don’t forget to track the number of responses you are getting from whatever method you use. If you’re not reaching your goals, then your strategy needs to be revised.
4. NETWORK
Networking is a great way to get your message out to a large number of people, for free. Since each person knows about 250 other people, you can spread the word about your business pretty quickly. Go to your local Chamber of Commerce meetings. Shake hands at business functions. Exchange business cards with associates you see in stores, churches and community events.
5. SET GOALS AND DEADLINES
Collect your thoughts for a moment or two, and set goals and deadlines. These are vital to your business success. State your goals as specific numbers. (e.g. 10 new accounts, 11% increase in sales, etc.)
6. FOCUS ON BENEFITS NOT ON FEATURES
Spend your time focusing on how your prospects will benefit if they purchase your product or service. For example, if you’re selling central air conditioning units, don’t sell the power of the unit. Sell the benefit of comfort. Selling insurance? Don’t sell the coverage amount. Sell the benefit of security.
7. WRITE TIPS ARTICLES
Newspapers and other publications are always looking for helpful tips articles that would be of benefit to their readers. Submit simple, problem/solution type articles related to your product or service. State the problem, and then share some insightful tips that can help to solve the problem. Always include information at the end of your articles so that people will know how to contact you to receive more information about your services.
8. BE PERSISTENT
Persistence is power when it comes to increasing your sales and profit. Far too many firms fail because they don’t follow-up long enough to produce results. Most sales are made after the seventh or eighth contact–the sale is rarely made after just one contact.
9. SUBMIT PRESS RELEASES
Press releases are a very cost-effective way to get your message out to many people . . . for free. Submit your press releases to a wide variety of publications for immediate release. Keep in mind that the newspapers will usually only print releases that are of interest to their readers, rather than of a selling nature.
10. OFFER TO BE A SPEAKER
Business and civic organizations are always looking for speakers for their meetings and get together. Make yourself available by contacting these groups and offering to talk about your area of expertise.
11. GIVE A FREE DEMONSTRATION
If possible, give free demonstrations of your product or service to those that might be interested. Follow-up with these prospects in a timely manner to attempt sales conversion.
12. DISTRIBUTE SAMPLES
If possible, get samples into the hands of people who may be potential customers. People like to try before they buy.
13. DISTRIBUTE INFORMATIVE LITERATURE
Make sure that you get your product benefits, features and ideas into the hands of your prospects. If people don’t know what you have, how can they make a decision to purchase it?
14. USE THE TELEPHONE
The telephone can be one of your most effective, and least expensive, sales tools. Call people who you would like to do business with. Ask for a few minutes of their time so you can show them how your services can help them save time, cut costs, increase sales, etc.
15. GENERATE REFERRALS
Referrals are a great way to generate new business. Don’t just wait for people to refer you. Proactively ask for referrals from existing customers, acquaintances, family and friends. Don’t forget to graciously thank anybody who refers your business to someone.
16. HAVE FUN
Frustration and stress will slow you down. You will succeed far better when you’re doing something that you love.
17. TALK TO YOUR CUSTOMERS ABOUT THEM AND THEIR NEEDS
Most company publications, ads, letters and sales literature are filled with words, photographs and information that do nothing more than toot the company’s horn. Talk about your customers needs instead. Rather than using the words, “I,” “me,” “my,” use “you” and “your.”
18. DEVELOP CUSTOMER-ORIENTED RELATIONSHIPS
Take an interest in your prospects and customers. Send them helpful articles that you think would interest them. If you know of an event that your prospect or customer will be celebrating, such as an anniversary or birthday, send them a card or small gift. They will appreciate your generosity and will think of you when they need your service, or if they know someone else who may need your service.
19. TELL YOUR PROSPECTS AND CUSTOMERS WHAT TO DO
Getting your message into the marketplace is important, but getting prospects/customers to respond is the real test. Tell your prospects exactly what you want them to do next (e.g. call for your free brochure, drop your reply card in the mail, etc.)
20. TAKE ADVANTAGE OF TESTIMONIALS
Whenever an existing or potential customer says something positive about your company, ask them if you could use their statement in your marketing materials. Your company’s credibility will increase with the use of testimonials from happy customers.
21. MAKE IT EASY FOR PEOPLE TO DO BUSINESS WITH YOU
Your customer is not going to work for you. You have to work for them. Do anything you can to make doing business with your company easy and a pleasure.
22. CONTENT FIRST, FORM SECOND
When developing your sales materials and literature, spend less time worrying about the graphics and colors, and more time working on the content — what’s in it for your customers. As long as your message is enticing, black ink on white paper could work just as effectively as expensive four-color materials.
23. GIVE TO GET
There’s an old saying, “You can get everything you want, by helping enough people get what they want.” Listen carefully to your prospects and customers so you’ll know exactly what they want and be generous in your offers. That way you’ll be sure to reap the maximum rewards.
24. LEARN A NEW TECHNIQUE EVERY DAY
Read, go to seminars, listen to audio tapes. Continuously improving your sales and marketing skills will help you to increase your sales and profits.
25. ASSOCIATE WITH POSITIVE, SUCCESSFUL PEOPLE
Talking to and learning from people who are always striving for and meeting their goals, will help you commit to and achieve your own objectives.
26. BELIEVE IN THE PRODUCT OR SERVICE YOU SELL
If you don’t believe in the quality and benefits of your product and service, your prospects won’t either. Present the benefits of your product/service with confidence and enthusiasm.
27. FOCUS ON THE LIFETIME VALUE OF YOUR CUSTOMERS
Don’t focus on generating one-time customers. Build a relationship so that a prospect becomes a repeat, lifetime customer.
28. LEARN FROM SOMEONE WHO HAS EXPERIENCE
Marketing is an important skill based on both knowledge and experience. The fastest way to gain that knowledge is to find someone who knows what works and has done it successfully. Ask about his or her specific experience in generating marketing results, as well as references, or testimonials. Reasonably priced marketing materials, like books, courses, workbooks, newsletters, audio cassettes, etc. can be excellent resources, that allow you to learn and apply effective marketing systems at your own pace.
29. OFFER QUALITY
Consumers always buy same brand from same retailer if retailer offer them quality products. Do not offer or try to push poor quality products for margin. Always offer and recommend good quality products to your consumer even if you are earning low margin.
Azaz Motiwala
http://www.articlesbase.com/sales-articles/29-ideas-to-increase-sales-and-profit-727633.html
E-Books are a fast-growing industry for people with valuable information to impart. Getting them noticed, however, takes time and marketing. E-Books are an enormous business because people continually seek fast information to solve their problems. There are so many e-Books; however, that one e-Book writer trying to get attention for their e-Book can be difficult. For more details go to: www.allfreereports.com the marketing needed to make money on e-Book sales takes time and resources that most people simply don’t have. The solution to this problem is using affiliates to sell the e-Book Selling Through Click Bank.
Click Bank is that largest and best known of the digital product sites. It brings people selling e-Books and affiliate marketers together. There are more than 100,000 members of Click bank who sign up to sell other people’s e-Books. To get some of those affiliates to sell one, deal has to be made attractive to them. This means offering a high commission rate and providing a sales page that will be effective in getting customers to buy.
To sell an e-Book through Click bank, create a merchant account. Then, the e-Book owner has to set up a minister that advertises the book. The minister is generally a one page site that explains the contents of the book and provides a link to purchase it. The actual sale is handled through Click Bank, which takes a commission and sends a check to the e-Book owner. If an affiliate was the one that brought the customer to the product, they also get a cut of the selling price.
Pay Dot com Affiliate Sales : Pay Dot com is a site similar to Click Bank. They don’t have the same number of affiliates available as Click Bank does, but they do have a few advantages. For more you can visit to: www.ebook-author-interview.com they pay faster and pay through PayPal instead of a check like Click Bank. They also have a lower membership fee and don’t have a maximum price rule for the items sold through the site.
Selling through commission Junction : Selling an e-Book on Commission junction works in a similar way to the other sites. Affiliates sign up with the site and look for products to sell for a commission. Selling an e-Book there works like selling any of the other products that people sell through the site. Vendors provide marketing materials for their products, including banner ads and different types of product links. The affiliates then use those materials in their own affiliate marketing campaigns.
Before selling e-Books, research should be done on the e-Book market. Affiliate marketing will not help e-Books that have nothing new to offer. Writing, editing, and getting a book published is a lot of hard work, unfortunately it does not guarantee any tangible sales. In fact, most books published each year fail to sell more than a few dozen copies, creating a very competitive and cut throat book marketing industry. There are many ways people will tell you to market a book; however the most effective is usually attributed to book reviews. If the subject has already been covered, find a new angle that hasn’t. If an e-Book supplies valuable information and gains a reputation among buyers and affiliates, there’s no limit to the income that can be made from selling the book.
BHAIRUN RAM
http://www.articlesbase.com/internet-marketing-articles/ebook-marketing-ebooks-are-the-fastgrowing-industry-for-people-703806.html
Chlorine bleach in its solution form usually is sold as a dilute solution of sodium hypochlorite (as in Clorox or Javex). How many litres of 0.800 mol/L solution would contain 119.2 g of NaOCl?
0.8 mol/Liter = 0.8 x 74.5 grams/mole ( Na=23, O=16, Cl =35.5 )= 59.6 grams of NaOCl /Liter
119.2 grams /59.6 grams/L = 2 liters
If you are lucky enough to get a step up the ladder in your work but it means relocating then you would have to sell your home to make the move and enjoy a better lifestyle. However there was a catch and this is that you have to make the move within a couple of weeks. You could of course put your home on the market with the hope that it would sell within this time or resign yourself to the fact that you would have to return to tie up the loose ends. There is also another option and this is to sell with a specialist company offering a quick sale.
Such a company would provide you with a quote in just 24 hours and if you are happy with it you could then have someone come and take a look at your home and provide you with a written quote. If all goes well you could sell your home in just a few weeks and make the move with cash in the bank and all loose ends tied up. There would be no fees to have to payout to an estate agent and no worry that you would have to return to tie up loose ends if you managed to get a sale.
You could also take the option of a quick sale if you wanted to get your hands on a large amount of cash without having to take out a loan. If you have a bad credit rating for instance then getting your hands on a large sum quickly could be impossible. However you could have more than you need in the equity in your home and could you could use a quick sale and be paid cash in just a couple of weeks. You would not have to leave the property; you could pay rent to remain in it and then choose to buy back your home.
If you are divorcing and need to sell your home so that the sale proceeds can be split then you could also look into taking a quick sale. Divorce can take its toll on you whether it is amicable or not and often there are many memories in the home that are heartbreaking and seeing potential buyers walk around is something that can tug those heartstrings even more. If you choose to take a quick sale with a specialist company they will pay you a cash sum in just a few weeks which leaves you free to get your life back together. However if one partner wishes to remain in the property they could choose to rent back for an affordable monthly sum and the proceeds from the sale could still be split. There would also be the option of the partner being able to buy back the property once they had got back on their feet, for a sum fixed at the time of selling.
You can apply online for a quick sale and be given a verbal quote in just 24 hours. If both sides are happy to go ahead the property would be valued, a written quotation given and the sale could then go ahead and be over in just a couple of weeks from applying.
Oliver Wingrove
http://www.articlesbase.com/real-estate-articles/choose-to-sell-quickly-with-a-company-offering-a-quick-sale-solution-706706.html
Many people have got the desire to reach and achieve financial freedom and achieving this status has proved to be a very tedious task. The process has corners and sharp bends which one has to overcome and you also have to be smart for you to be successful in any business and look at ordinary things in more ordinary way.
Opportunities to make lucrative cash are many in life, but people avoid them for fear of losing cash. Everything is possible in this world if only you overcome fear. However, many people have failed to overcome fear and have ended up living a miserable life. There are many business opportunity plan has been labeled as a scam in some quarters.
At the same time there is also some of the legally registered business that gives people the opportunity to work at home and increase their income. It involves online selling of a wide range of products with very handsome commissions. The basic idea behind this hugely successful venture is the pay forward concept. This concept involves creating a network of friends who you introduce to new products.
Your friends are also supposed to introduce new products and during this a linked and independent network is created. One gets an opportunity to sell many products and earn higher commissions when they introduce new friends to the network. If you take your time to understand how it operates it becomes the simplest and easiest way to make lucrative cash.
Most of the online money making opportunities makes you rich and let you enjoy all the pleasures of life that comes with increased income. These kinds of opportunities are becoming very famous among people. There is a rapid growth in the field of online marketing and thus people are making use of this to earn money.
It does not cost much to become a member to join any business opportunity. You need to pay only an administration fee, and you instantly become a member. Top-notch marketing training is provided and above all constant support and hand holding. Within a short duration of time you could be making money easily.
Mary Hooper
http://www.articlesbase.com/affiliate-programs-articles/wealth-creation-by-ez-wealth-solution-689332.html
Many people have got the desire to reach and achieve financial freedom and achieving this status has proved to be a very tedious task. The process has corners and sharp bends which one has to overcome and you also have to be smart for you to be successful in any business and look at ordinary things in more ordinary way.
Opportunities to make lucrative cash are many in life, but people avoid them for fear of losing cash. Everything is possible in this world if only you overcome fear. However, many people have failed to overcome fear and have ended up living a miserable life. There are many business opportunity plan has been labeled as a scam in some quarters.
At the same time there is also some of the legally registered business that gives people the opportunity to work at home and increase their income. It involves online selling of a wide range of products with very handsome commissions. The basic idea behind this hugely successful venture is the pay forward concept. This concept involves creating a network of friends who you introduce to new products.
Your friends are also supposed to introduce new products and during this a linked and independent network is created. One gets an opportunity to sell many products and earn higher commissions when they introduce new friends to the network. If you take your time to understand how it operates it becomes the simplest and easiest way to make lucrative cash.
Most of the online money making opportunities makes you rich and let you enjoy all the pleasures of life that comes with increased income. These kinds of opportunities are becoming very famous among people. There is a rapid growth in the field of online marketing and thus people are making use of this to earn money.
It does not cost much to become a member to join any business opportunity. You need to pay only an administration fee, and you instantly become a member. Top-notch marketing training is provided and above all constant support and hand holding. Within a short duration of time you could be making money easily.
Mary Hooper
http://www.articlesbase.com/affiliate-programs-articles/wealth-creation-by-ez-wealth-solution-689332.html
If you’re like me, you’ve probably wondered how some network marketers consistently produce outstanding sales of their mlm products (And, how you can do the same). The truth is, along with consistent effort and determination to win, there are some key strategies that contribute to their success.
What I’d like to share with you today is how to avoid one of the biggest mistakes network marketers make, and how to apply one of these key strategies that can increase your MLM product sales virtually overnight.
Before we get started though, let’s take a look at this simple-yet-deadly mistake most networkers make when selling their MLM products.
Let’s pretend for a moment that you’re marketing weight loss supplements that come in the form of shakes or diet pills. You’re in the middle of giving your prospect what you think is a fantastic product presentation. You’ve clearly pointed out the benefits of your product, anticipated any possible objections, and are almost ready to take the order.
Then, the inevitable happens. Your prospect interrupts your presentation and asks, “Why can’t I just buy weight loss shakes or diet pills from the grocery store?” And all of a sudden everything comes to a screeching halt. Aarrgh!!!
It’s as if they were reading a script and knew exactly when to jump into the conversation with this seemingly impossible to overcome objection, leaving you no choice but to try to compete with the store down the street.
This highly ineffective approach is what’s called an “apples to apples” comparison. And it almost always ends in frustration and the loss of a sale.
In other words, comparing your company’s products to a similar product that’s readily available at a local retailer or online is a death sentence to what would otherwise be a stellar presentation. And the reason this is such a deal-breaker is because using this approach makes it virtually impossible to create a big enough advantage in your product that your prospect has little motivation to buy.
So what’s the solution? Easy, it’s called an “apples to ORANGES” comparison. And not only is it incredibly effective at capturing your prospect’s attention, it makes your job a whole lot easier.
Here’s how it works. Instead of comparing your product to something similar. Compare it to something radically more expensive, time consuming, emotionally exhausting or just plain inconvenient – something that leaves no question in your prospect’s mind that buying your product is a “no-brainer”.
Now, let’s take a look at your presentation using the apples-to-oranges method. And this time, instead of trying to compete with Wal-Mart, we’ll try a comparison to a couple of weight loss “alternatives”.
We’ll start with purchasing weightloss equipment. In this instance, we’ll use the “Bow-Flex Revolution”. This is a popular piece of exercise equipment that currently retails for well over $2000. You can let your prospect know that not only is this machine expensive, but its large size will surely take up lots of space in your home or apartment (and who knows how much assembly is required).
Another comparison to try, how about joining a fitness club? A membership at a national chain of fitness clubs costs about $250 just to start and then $65 for each month after that. This comes out to over $1000 for your first year alone! In addition, a gym membership will demand serious commitment, time, and lots of self-discipline.
One more quick example of this strategy could be:
If the product you market is a pain-relief supplement to treat muscle aches or joint pain. Instead of comparing your product to prescription drugs or over-the-counter pain relievers, try making the comparison to the stress, pain, expense, risks, and hassles of surgery or pro-longed chiropractic treatment.
Are you starting to see how all this works? You want your prospect to feel as though they would be a fool to pass up an offer like yours. Whatever the case may be, effectively using the “apples to oranges” comparison will make it blatantly obvious that your product is the way to go.
Besides increasing your sales numbers (and your commission checks), other benefits of using this technique include:
* No special skills are required – You and your entire downline can start applying it immediately.
* Virtually eliminates the need to overcome objections.
* Makes your presentation alot more enjoyable and relaxed for both you and your prospect.
If you’ve been looking to boost your sales results, then I can’t wait till you try this strategy. Imagine what it would be like if you could walk into any presentation knowing that in just a few moments, your prospect will become your next loyal customer. Don’t believe me? Give it a try and believe yourself. You’ll be amazed at the results.
Joe Luna
http://www.articlesbase.com/business-articles/do-you-make-this-mistake-when-selling-your-mlm-products-320519.html
